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Business owners and marketing professionals in 2024 have many choices for creating a digital marketing strategy. But the most popular one is video marketing to promote a brand, product or service. Digital marketers say that using video marketing can engage your audience. It can also attract new customers to your business.
To get the best video marketing strategies, forget about cat videos and TikTok dances. Instead, focus on new strategies and cutting-edge technology. Because video marketing Dubai is becoming a major asset for your business.
Sure, still today different social media platforms prefer catchy tunes and witty visuals. But today’s video game demands a sharper focus on building genuine connections and driving real results.
Many social media agencies in Dubai suggest prioritizing video marketing in order to effectively engage customers. You can include promotional, introductory, or feature-based videos in your strategies, depending on your objective.
Still, confused should add video marketing in your strategies? So, buckle up as we dive into the key reasons why video marketing is the marketing king in 2024.
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Attention: The Gold Mine of the Digital Age
As today’s world is overflowing with content, grabbing customer’s attention is more critical than ever before. Video content is the clear winner when compared to other competitors. Studies show that viewers remember 95% of a message conveyed through video, compared to just 10% through text. This is because users can access unlimited reels, shorts, and videos today. That’s why digital marketers see video as unique and impactful, able to leave a lasting impression.
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Storytelling: From Products to People
Consumers don’t just want features and benefits; they crave stories. Today, video unlocks the power of authentic narratives that can connect with your audience on a deeper level. It’s a source for showcasing your brand’s values, introducing your team, and letting customers see themselves using your product/service. If you create the user-generated content in your stories; It builds trust, spark connections, and ultimately, drive more conversions.
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Short & Sweet: The Rise of the Micro-Moment
After every second, there’s a new reel, story, live-video, or short on different social media platforms. This is shrinking the attention spans of the audiences. That is why it’s essential to create short-form video with 80% visual – 20%text rule. For example; Platforms like TikTok and Instagram Reels have redefined engagement with bite-sized bursts of content. In 2024, expect to see brands mastering the art of the micro-moment, delivering impactful messages in fleeting seconds.
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Personalization: Tailoring the Message to the Viewer
AI and data analytics are making personalized video experiences possible. Picture an ad that changes based on your demographics, preferences, or what you’ve looked at online. It’s cost-effective, right? This is the future of video marketing in 2024 and beyond. Every viewer will feel like they’re watching content made just for them.
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Beyond the Screen: Expanding the Video Universe
The world of video is exploding, with platforms like Connected TV (CTV) and Over-the-Top (OTT) taking center stage. This opens up completely new ways to reach your target audience in their living rooms. In 2024, expect CTV and OTT brands to create an immersive video experience that transcends the boundaries of smartphones and laptops.
Are you ready to use video marketing strategies? If yes, connect with Point Blanc Media, the best and most recommended social media agency in Dubai. They have a great team that uses new trends for each strategy!
6 Steps To Be Taken To Craft Video Marketing Dubai
Here, you will learn the key steps to craft the best video marketing strategies in 2024. You can understand these trends and use them strategically in your video marketing Dubai by following these six steps.
- Define your goals and objectives
- Know your audience in-depth
- Craft a compelling story
- Embrace the short-form video content
- Experiment with new social media platforms
- Track results, & refine strategy based on audience resonance
Conclusion
Video marketing is essential for a successful marketing strategy. In 2024, those who become skilled at storytelling, personalization, and platform exploration will reap the rewards.
So, grab your camera, unleash your creativity, and join the video revolution!
Quick Tip: Stay ahead with emerging tech like augmented reality (AR) and virtual reality (VR). These immersive experiences can transform video marketing in the future.
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